Partner Program
Grow your tier, grow your margin.
Tiers are earned through certification, pipeline and delivery quality. Every tier unlocks concrete commercial benefits — and every tier, including the first, includes the complete Growth Marketplace.
Tiers
Tier benefits and margins
Move up as you certify people, register pipeline and deliver successful implementations.
Registered
Start selling
10%
base partner margin
- Full Growth Marketplace access
- 10-day free trial before you commit
- Marketplace access
- Deal registration
- Core sales collateral
- Email support
Silver
Build momentum
15%
base partner margin
- Everything in Registered
- Sales certification
- Lead sharing
- Partner manager check-ins
Gold
Scale the practice
22%
base partner margin
- Everything in Silver
- MDF eligibility
- Technical certification
- Co-branded campaigns
- Priority deal approval
Platinum
Strategic alliance
30%
base partner margin
- Everything in Gold
- Dedicated alliance manager
- Joint business planning
- Early access to new solutions
- Executive sponsorship
Protected means protected.
First registration wins, time-stamped at submission.
Approve or decline within a published SLA.
An approved registration locks margin for the deal, including at close.
Declines come with a reason and a route to appeal.
Registration status is visible to the partner at every stage.
Partner types
Six ways to make money here. Pick the one you already run.
Resellers & VARs
Add proven AI solutions to your catalogue with margin protection from day one.
Distributors
Aggregate demand across a sub-partner network with tiered pricing control.
Managed Service Providers
Bundle AI capability into your managed offering with recurring commissions.
ISVs & Software Vendors
Embed marketplace solutions or list your own to reach an active channel.
Referral Agents
Register an introduction, stay informed, and get paid when it closes.
System Integrators
Win larger transformation programmes with certified AI delivery capability.
Start with one deal. See how the rest follows.
Free to join, protected from day one, and the full Growth Marketplace on the day you sign.